Skip to 0 minutes and 13 secondsThis is a hotel. It has 8 rooms and 2 suites.
Skip to 0 minutes and 18 secondsIt offers a social service: accommodation in exchange of an economic profit, and it creates workplaces. Therefore, it’s what we call a traditional business. But what if the purpose of this hotel was to create these jobs for refugees? And what if it would reserve one of their suites for young people that were under tutelage, and offer them training to work in the hotel? And what if they invested their benefits to adapt the infrastructure for disabled people? In that case, this traditional business would be a social business. A social business covers social and environmental needs, becoming an instrument to improve society
Skip to 1 minute and 5 secondsFirst, we will learn the definition of Social Business and how it differentiates from other similar concepts. Next, we will identify social needs that can be solved through an economic activity and the different existing instruments to evaluate the impact of these organizations. Finally, we will learn how to start articulating an idea of a social business into a sustainable business model. We are Paula Veciana, Andrea Balletbo and myself, Ester Oliveras, and we will accompany you through this course. If you have social vocation, you are a social entrepreneur or an NGO professional, this is the perfect course for you, because you'll get both the conceptual part and also a starting point to develop your own social business idea.
Skip to 1 minute and 52 secondsThe course will count with audiovisual explanations, a few lectures and tests, and also interviews with social business owners and experts, including Professor Muhammad Yunus, Nobel Peace Laureate 2006. We encourage you to take part in it because it will open your mind to a new way of looking at businesses and how its activity can help to alleviate social problems.