This course is part of the Social Entrepreneurship in Educational Technology ExpertTrack
Social Entrepreneurship in Educational Technology: Ideation and Market Research
Learn the important precursors of launching your EdTech idea, including ideation strategies and market research methods.
Duration
3 weeksWeekly study
3 hours100% online
How it worksIncluded in an ExpertTrack
Course 1 of 3
Social Entrepreneurship in Educational Technology: Ideation and Market Research
Use idea generation techniques to make your startup dreams a reality
This course covers the initial stages of developing your educational technology idea to ensure you are prepared for launch into the educational technology industry.
You’ll start with ideation, the creative process that helps turn your initial thoughts and into a business strategy.
Using a project-based approach, you’ll use idea generation techniques in a practical setting, and learn how to apply them to your ventures.
Discover effective market research methods
To help validate your initial ideas, you’ll delve into different market research methods to understand your target customer base.
You’ll learn how to identify problems and market opportunities for new ed-tech products, and how to use this to your advantage with your startup.
Learn alongside successful entrepreneurs and experts
Drawing from the experiences of established entrepreneurs, you’ll gather the tools and resources to create innovative EdTech products in the fast-growing landscape.
You’ll learn alongside experts in digital media and analytics to understand what it takes to be successful in the industry.
This course is part of the ‘How to Start an EdTech Business’ ExpertTrack, a comprehensive look into launching a venture in educational technology.
Syllabus
Week 1
EdTech as a Space for Social Entrepreneurship
The Next Big Thing in Education: Do You Have an Idea for an Innovation?
You will begin by reviewing course expectations and the intended learning path for the course.
Case Spotlight
In this section, you will explore the experiences of entrepreneurs in the edtech community and learn from their entrepreneurial journey.
Social Entrepreneurship: An Approach to Socially Responsible Innovation
In this section, you will examine the key aspects of a social entrepreneurial mindset and how that can guide you through the idea generation process.
Week 2
Design Thinking for Social Innovation
The Design Thinking Approach
This week, you will identify gaps and challenges in your professional context using a design thinking framework.
Case Spotlight
In this section, you will explore the experiences of entrepreneurs in the edtech community and learn from their entrepreneurial journey.
Applying the Design Thinking Approach
In this section you will define the problem in your professional context and highlight opportunities for innovation, using the design thinking approach.
Week 3
Market Research: Validating Your Idea
Using Marketing Research For New Product Development
This week, you will become familiar with the basic steps of conducting market research, with an emphasis on conducting market research in the context of social enterprise.
Case Spotlight
In this section, you will explore the experiences of entrepreneurs in the edtech community and learn from their entrepreneurial journey.
Conducting Market Research
In this section, you will conduct market research to validate the existence of a problem and market opportunities for your new edtech product.
Prove you're job ready
Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.
- Learn the latest in your chosen industry or subject.
- Complete each course and pass assessments.
- Receive certificates validated by the educating organisation.
- Impress employers with learning outcomes you can add to your CV.
- Make your career dreams a reality.
Download a PDF
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Apply design thinking principles to develop innovative solutions to educational challenges.
- Explore strategies to identify and validate the existence of a problem and market opportunities for new ed-tech products.
- Reflect on the ethos of social entrepreneurship to create sustainable and impactful technology solutions in education.
Who is the course for?
This course is for anyone interested in launching an ed-tech startup venture. You don’t need any prior experience, as you’ll gain the knowledge, skills, and strategy to succeed.
Who will you learn with?
Jim is a professor and researcher in the field of digital media and learning, and program lead for the Digital Age Learning and Educational Technology program at the Johns Hopkins School of Education.
Jeremy is the Director of OILDA at JHU School of Education and a researcher in integrating theoretically grounded and pedagogically useful learning analytics in the instructional design process.
Veena is the co-founder of Pretzl, a learning platform that creates visually rich connections between people and ideas to make online discussions, discussions. She earned her EdD from Johns Hopkins.
Who developed the course?
Johns Hopkins University
Johns Hopkins University, America’s first research university, is committed to the pursuit of lifelong learning, independent research, and sharing the benefits of discovery with the world.
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Map your progress
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