Explore stakeholder analysis in a strategic and decision-making context
In this short course, you will learn about traditional and emerging motives for organisations to pursue international expansions, identify benefits of an international strategy and explore international markets and diversification.
The second half of the course considers corporate-level strategy and corporate diversification.
What topics will you cover?
- Identifying international opportunities
- Foreign market entry modes
- Diversification as a corporate-level strategy
- Strategic actions
What will you achieve?
By the end of the course, you‘ll be able to...
- Discuss the nature and importance of stakeholder analysis
Who is the course for?
This course is for anyone who is keen to gain more knowledge about strategy and globalisation. This course equips business managers and students of management with the concepts, framework, and techniques needed for better environmental scanning.
Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.