In this course, you’ll explore modes for entering international markets, corporate diversification and corporate-level strategy.
- Duration2 weeks
- Weekly study8 hours
Strategic Actions
Explore stakeholder analysis in a strategic and decision-making context
In this short course, you will learn about traditional and emerging motives for organisations to pursue international expansions, identify benefits of an international strategy and explore international markets and diversification.
The second half of the course considers corporate-level strategy and corporate diversification.
What topics will you cover?
- Identifying international opportunities
- Foreign market entry modes
- Diversification as a corporate-level strategy
- Strategic actions
What will you achieve?
By the end of the course, you‘ll be able to...
- Discuss the nature and importance of stakeholder analysis
Who is the course for?
This course is for anyone who is keen to gain more knowledge about strategy and globalisation. This course equips business managers and students of management with the concepts, framework, and techniques needed for better environmental scanning.
Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.
Who will you learn with?
Returning to Coventry University after 28 years in the automotive industry is a great opportunity for me to apply some practical knowledge alongside some of the theoretical models.
Who developed the course?
Coventry University
Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.
- Established1992
- LocationCoventry