Strategic Planning – Where do you Start?
How do you plan and direct your business to outclass the competition and retain your competitive advantage in the future?
Duration
2 weeksWeekly study
8 hours
Strategic Planning – Where do you Start?
How organisations obtain and maintain competitive advantage in their business
The main aim of this course is to assess the value of strategic management models and techniques used to analyse and develop organisational strategy needed to maintain the elusive future competitive advantage.
What is competitive advantage and how do you identify the one that is best suited for your business? This exercise is called identifying and planning the strategic objectives. It requires a diligent study of internal and external influences on an organisation and the resultant impact on the overall attractiveness and positioning of that individual organisation within the business world.
What topics will you cover?
- Stages of strategic management
- External and internal environment and their impact on the industry, the market and individual businesses
- PESTEL and SWOT analysis
- Porter’s 5 Forces, Balanced Scorecard, VRIO, Value Chain Analysis
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Develop an understanding of setting strategic organisational objectives
- Develop an understanding of the impact of internal and external influences on the industry and markets on the business in question
- Identify and appreciate the importance of industry attractiveness and positioning
- Identify the competitive edge for a specific business within the context of its industry, market and own internal capabilities
Who is the course for?
This course is aimed at individuals looking to understand how to identify and plan strategic objectives for a business.
Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.
Who will you learn with?
Lecturer in construction project management Balan Venkatramani leads and teaches on several undergraduate and postgraduate modules. He possesses over three decades of industry and teaching experience.
Who developed the course?
Coventry University
Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.
Established
1992Location
Coventry
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