This course has been certified by the CPD Certification Service as conforming to continuing professional development principles. Find out more.

Turn Product Ideas into Meaningful Outcomes

Every successful product starts with understanding customer needs and turning insights into meaningful solutions. You’ll explore the product management journey from product lifecycle fundamentals and market research to strategy, financial decision-making, stakeholder leadership, and successful go-to-market planning.

Build strong foundations in product management

Explore the foundations of product management as you examine the role of a product manager, navigate the stages of the product lifecycle, and discover how strategic decisions shape products from development through to long-term success.

Transform customer insight into product decisions

Build on your product management foundations by exploring market research methods, customer needs, and user personas, then connect these insights to product decisions through performance metrics, prioritisation, and evidence-based strategy.

Shape strategy, drive launches, and lead stakeholders

You’ll explore the strategic and commercial side of product management, examining product financials, pricing, go-to-market planning, stakeholder leadership, and ethical decision-making to support successful product outcomes.

Syllabus

Week 1
Fundamentals of Product Management & The Product Lifecycle
- Course overview
  This course is designed for non-technical product managers seeking to enhance their product management skills and knowledge.
- Introduction
  Explore the fundamental identity, daily routines, and defining boundaries of a non-technical product manager.
- Product Lifecycle
  Analyze how products progress from inception through decline, and learn how to manage strategic variables at each distinct lifecycle phase.
Week 2
Product Management Process, Market Research & Core Performance Metrics
- Product Management Process
  Deconstruct the multi-stage operational pathway that takes a product from an initial spark of inspiration through launch and ongoing optimization.
- Market Research and Product Vision
  Ground product ideas in systematic research methodologies to construct a compelling, long-term North Star vision.
- Product Tracking and Iterative Improvement
  Master the quantitative frameworks necessary to measure performance, interpret user behaviors, and justify engineering reinvestments.
Week 3
Product Financials, Strategy, Go-To-Market & Stakeholder Leadership
- Product Financials and Profitability
  Develop deep commercial acumen by analyzing the direct financial mechanics, return metrics, and resource trade-offs driving corporate product lines.
- Product Sales and Marketing
  Formulate robust, competitive positioning models and strategic deployment workflows to introduce and sustain your product in the market.
- Managing Product Stakeholders & Cross-Functional Leadership
  Develop core organizational leadership capabilities to achieve deep cross-functional alignment, resolve conflicts, and drive ethical accountability.

Who is this accredited by?

The CPD Certification Service:

The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

Available now
Join - $79

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

Discover market trends and customer needs through research and analysis
Develop skills in prioritizing and making informed product decisions
Master the process of defining product vision and road mapping
Determine appropriate pricing strategies and tactics
Execute successful stakeholder management and collaboration techniques

Who is the course for?

This course is ideal for non-technical product managers seeking to enhance their product management skills and knowledge. It is also ideal for individuals who are new to the product management field.

Who developed the course?

Packt

Practical Tech Learning, Built for Where the Industry Is Heading

For over 20 years, Packt has helped technologists at every stage turn complex topics into real, usable skills. We’re a global technology learning publisher with a library of more than 9,000 hands-on tutorials, and we’re adding to it constantly.

What's included?

This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.

Unlimited access to this course
Includes any articles, videos, peer reviews and quizzes
Certificate of Achievement to prove your success when you're eligible
Download and print your Certificate of Achievement anytime

Join - $79

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As you work through the course, use notifications and the Progress page to guide your learning
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Complete 90% of course steps and all of the assessments to earn your certificate

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