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This course is part of the UX Design Fundamentals ExpertTrack


UX Design Fundamentals: Design Thinking and Ideation

Learn the role of design thinking in UX – from the five stages of design thinking to defining and creating an ideation plan.

UX Design Fundamentals: Design Thinking and Ideation
  • Duration4 weeks
  • Weekly study4 hours
  • 100% onlineTry this course for free
  • Included in an ExpertTrackCourse 2 of 3
  • Get full ExpertTrack access$39/month

What is design thinking, and what part does it play in the wider scheme of user experience design?

This short design thinking course will teach you the basics you need to kickstart your career as a digital designer in UX. You’ll develop the knowledge and skills needed to successfully implement design thinking practices grounded in solid UX fundamentals in the workplace.

By getting to grips with the design thinking framework, you’ll be able to tackle large, complex and even unknown issues within product development. It will give you the tools, skills and mindset to seek out practical and logical innovation, and to take a solution-based view to solving problems as a UX designer.

Empathise to test: the five stages of design thinking

You’ll examine the five-stage design thinking model proposed by the Hasso-Plattner Institute of Design at Stanford University: empathise, define (the problem), ideate, prototype and test. You’ll explore the non-linear nature of this methodology that will allow you to work through obstacles and bring ideas to life.

Understand the design thinking mindset: ideation and implementation

On this course you’ll deep dive into two key design elements – ideation and implementation.

You’ll find out why ideation matters, learn its content and carry out differentiation activities and exercises. And you’ll explore the purpose of implementation, its context, different types of interaction and its requirements in terms of business and resources. You’ll also learn how to use a number of powerful tools to help you with the implementation process.


  • Week 1

    Introduction to the course and ideation

    • Introduction to the course

      In this activity we’ll introduce you to the course and look at how the course is structured. You will also become familiar with the assessment criteria and expectations of Week 1.

    • What is ideation?

      A look at the fundamental concepts of ideation

    • Synthesis

      A overview of how to process data so that sense can be made meaningfully from it and great insights are gathered

    • Weekly Wrap-up

      To complete the week, let’s recap the key points covered so far.

  • Week 2

    Brainstorming and prototyping

    • Introduction

      Introduction to the week's activities and outcomes

    • Brainstorming

      Exploration of the techniques, tools and recommended for effective brainstorming as part of the ideation phase

    • Prototyping

      An introduction to the principles, types, involved stakeholders and examples of prototyping

    • Wrap-up

      To complete the week, let’s recap the key points covered so far.

  • Week 3

    Implementation methods and tools

    • Introduction

      Introduction to the week's activities and outcomes

    • Introduction to implementation

      An introduction to the fundamentals of iterative implementation

    • The transition to the real market and real world

      A closer look at the requirements, processes and recommendations for ensuring an implementation plan is effective

    • Weekly Wrap-up

      To complete the week, let’s recap the key points.

  • Week 4

    Factors affecting implementation

    • Introduction

      Overview of the week's activities and learning outcomes

    • Challenges and successes of implementation

      In this topic, you will reflect upon and consider the factors that determine successful or ineffective implementation.

    • Course Wrap-up

      To complete the week and course, let’s recap the key points.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Define and justify an ideation plan
  • Articulate how to leverage the concepts of diverge/converge in order to find wise solutions
  • Articulate the key elements of an implementation plan
  • Justify the right moment to execute an implementation plan
  • Recognise support mechanisms to keep an implementation plan going

Who is the course for?

This course is ideal for developing theoretical and practical expertise in the fundamentals of design thinking.

You may be an entry-level or intermediate graphic or digital designer, a non-technical digital team leader or an aspiring product manager.

What software or tools do you need?

In this course, you will use Canva.

Who will you learn with?

A design thinker and a questioner at heart in the Design Thinking field through key topics of business design, service design, ex design, training & facilitation.

Personal website: www.doquestion.com.

Who developed the course?


The social learning platform with hundreds of online courses from a quarter of the world’s top universities.

In collaboration with

Canva logo

About this ExpertTrack

Launch your career in user experience (UX) design by developing your skills and knowledge of UX principles.

Start learning today - free 7-day trial

After your free trial you can:

  • Pay $39 per month to keep learning online
  • Have complete control over your subscription; you can cancel any time
  • Work at your own pace and set your own deadlines at every stage
  • Only pay while you’re learning; the subscription will cancel automatically when you finish
  • Complete online assessments to test your knowledge and prove your skills
  • Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
  • Keep access to the content of courses you complete even after your subscription ends