How can a UX (user experience) designer add value to a business across all levels and all team levels?

This short UX design course will teach you how the core fundamentals of UX design foster collaborative thinking, drive engagement and ensure better business.

You’ll examine the critical role UX designers play in driving customer experiences by conducting user research, building personas, developing business models, creating wireframes and building prototypes.

Understand how to use business model design in management strategies

One key outcome of this course is to teach you the main elements of a business model for a specific value proposition and its associated business environment. You’ll cover the phases of business model design and innovation and the concept of ‘job to be done’ (JTBD) – a framework based on the idea of user ‘hiring’ (or using) a product to do a specific ‘job’ (or task, to achieve a specific outcome).

Learn the importance of a value stream map and customer profile map

The course will also show you how to use customer profile mapping, or user journey mapping. A user journey map is a model, in illustration or diagram form, of all the touchpoints through which customers come into contact with your company, online or offline.

By knowing how to sketch out a user journey, you’ll be able to forecast any potential friction before creating an actual website or prototype. And by using value stream maps, you’ll know how to identify and analyse the activities associated with the customer journey holistically to determine if the activity is valuable or not.

What topics will you cover?

Introduction to business model design
Phase of business model design
Value proposition design and understanding customer profiles
Value mapping and testing for fit

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

Learn the latest in your chosen industry or subject.
Complete each course and pass assessments.
Receive certificates validated by the educating organisation.
Impress employers with learning outcomes you can add to your CV.
Make your career dreams a reality.

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Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

Identify key elements of a business model for a specific value proposition and its associated business environment
Articulate the phases of Business Model Design
Articulate the concept of ‘job to be done’
Justify a customer profile map and a value map
Evaluate the fit between a customer profile map and a value map

Who is the course for?

This course is ideal for developing expertise in business model design and customer experience mapping.

You may be an entry-level or intermediate graphic or digital designer, a non-technical digital team leader or an aspiring product manager.

What software or tools do you need?

In this course, you will use Canva.

Who will you learn with?

Nuno Sobrinho

I create positive impact through Design Thinking.

Mainly across topics such as Business & Service design, UX/CX/EX Design, Product Management, Strategy, Innovation, Training & Facilitation.

Who developed the course?

FutureLearn

FutureLearn is a leading social learning platform and has been providing high quality online courses for learners around the world over the last ten years.

In collaboration with

Endorsers and supporters

endorsed by

About this ExpertTrack

Launch your career in user experience (UX) design by developing your skills and knowledge of UX principles.

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Start learning today - free 7-day trial

After your free trial you can:

Pay $39 per month to keep learning online
Have complete control over your subscription; you can cancel any time
Work at your own pace and set your own deadlines at every stage
Only pay while you’re learning; the subscription will cancel automatically when you finish
Complete online assessments to test your knowledge and prove your skills
Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
Keep access to the content of courses you complete even after your subscription ends

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Learning on FutureLearn

Your learning, your rules

Courses are split into weeks, activities, and steps to help you keep track of your learning
Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

Experience the power of social learning, and get inspired by an international network of learners
Share ideas with your peers and course educators on every step of the course
Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

As you work through the course, use notifications and the Progress page to guide your learning
Whenever you’re ready, mark each step as complete, you’re in control
Complete 90% of course steps and all of the assessments to earn your certificate

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