Weekly study4 hours
Build a Startup from Scratch: the Venture Design Process
Develop the core skills you need to create your own backable business venture
This business venture focused course from the Founders Factory will give aspiring entrepreneurs all the skills you need in order to build your own venture-backed, start-up business in a post COVID-19 world, and help upskill in the wake of widespread business collapse.
You’ll demystify the venture building process and will identify the core skills you need in order to come up with and test new venture business ideas from scratch.
Discover the components and lifecycle of venture backable businesses
After an overview of what makes a successful business venture, you’ll then investigate markets ripe for disruption, explore trends suitable for venture design, and come up with areas where your start-up business can flourish.
You’ll then explore how people fit into this process, gathering insights to create something that people want through human-centered design, conducting user interviews and designing surveys.
Using this information, you’ll then generate backable business venture ideas using proven ideation techniques.
Measure the success of your business venture and learn to pitch to investors
You’ll go over your collated ideas, recognising challenges and assumptions early on, and will explore different ‘go to market’ ideas.
You’ll then learn how to validate these assumptions through experiment design and smoke testing, then will learn how to pitch and communicate your ideas effectively in a venture context to potential investors and raise venture capital.
Learn from a team of start-up experts at the Founders Factory
The team at the Founders Factory have created over 60 businesses from scratch, and helped to grow 150 more.
You’ll be guided throughout from a team of start-up experts, experienced in all areas from product and engineering to fundraising and growth.
- Components and lifecycle of venture backable businesses
- Researching markets and trends
- Human-centered design
- User interviews and surveys
- Ideation and differentiation
- Business models and go-to-market strategies
- How to test and refine your idea
- Creating pitch decks and pitching
Learning on this course
You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Describe the lifecycle and components of a top Venture Design business
- Investigate markets ripe for disruption
- Explore current trends and focus areas suitable for Venture Design
- Identify several Focus Areas that combine trends and markets that interest you
- Explore different customer segments
- Produce a market map which describes incumbents and challengers, and describes their qualities
- Identify unmet user needs through various methods for your Focus Areas
- Apply ideation techniques in a session to generate ideas for you venture
- Explore how you can flesh out your ideas and learn to differentiate
- Produce a New Venture Canvas with 3 detailed ideas
- Produce an assumption map
- Produce a go-to-market strategy plan
- Identify issues related to timing in your venture
- Summarise the ways in which assumptions can be tested and identify which methods are required to test your idea
- Design a landing page
- Interpret and assess test results
- Explain the key components of a successful pitch deck
- Produce a pitch deck for a concept
- Assess the quality of a pitch
Who is the course for?
This course is suited to any budding entrepreneurs who are interested in starting their own business or start-up.
This could include current university students, recent graduates, or professionals looking to change their career, upskill or reskill.
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