In the highly competitive marketing field, it’s important to possess the skills that can set you apart. Algorithmic marketing is a powerful approach to enhance the effectiveness of your marketing efforts, helping you stand out as an advanced marketing professional. 

This online Global Executive MBA with Algorithmic Marketing from the University of Hertfordshire will arm you with the skills to execute algorithmic marketing with ease. 

Merging MBA fundamentals with cutting-edge algorithmic expertise, you’ll learn how to uncover market trends, harness data-driven insights, and craft compelling marketing strategies.

By the end, you’ll know how to leverage algorithms to gain a competitive advantage and accelerate your career.

Hone your strategic management skills

On the MBA, you’ll gain essential strategic management skills to help you navigate complex operational and organisational decision-making and develop a competitive advantage. 

You’ll also hone your skills in managing people, understanding how effective people management contributes to organisational success. 

Understand organisational development and change

Next, you’ll critically examine and reflect on the complexities of organisational change, design, and development.

Through this exploration, you’ll gain insights and skills essential for understanding and driving effective change.

You’ll also develop the skills to understand financial information and be able to hold intelligent conversations with financial partners without getting caught up in the details. 

Delve into entrepreneurial marketing

To help you develop an entrepreneurial mindset, you’ll gain a critical understanding of the innovation processes for identifying and exploiting new market opportunities within established businesses and new ventures.

You’ll then develop your leadership abilities, learning how to manage and lead people within an international and/or multi-cultural context.

Boost your career with a recognised degree from the University of Hertfordshire

This research-focused degree will help enhance your career prospects by arming you with the skills that are sought-after in the marketing industry. 

You’ll benefit from the extensive experience of the expert faculty and be able to join your fellow learners through online events and discussions. 

Earn your degree flexibly online and at a pace that suits you

With an online degree, you’ll receive the same academic standards and awards as an on-campus programme but will benefit from the flexibility of online learning. 

You can study in your own time, at your own pace whilst having access to support services and 24/7 availability of the University of Hertfordshire’s online library and virtual classroom.

What career paths can this online MBA unlock?

A Global Executive MBA with a specialisation in Algorithmic Marketing can lead to various high-level positions in marketing, data analytics, and business strategy. 

Here are some specific job titles:

1. Chief Marketing Officer (CMO)

• Role: CMOs oversee the marketing strategy and execution for an organisation, ensuring alignment with overall business goals and leveraging algorithmic marketing techniques.

2. Marketing Director

• Role: Marketing Directors develop and implement comprehensive marketing plans, including digital marketing strategies that utilise algorithms for targeted campaigns.

3. Head of Digital Marketing

• Role: Heads of Digital Marketing lead digital marketing initiatives, focusing on data-driven strategies, including SEO, PPC, social media, and algorithmic marketing.

4. Data Scientist

• Role: Data Scientists in marketing analyse large sets of data to derive insights that inform marketing strategies and optimise algorithmic marketing campaigns.

5. Growth Marketing Manager

• Role: Growth Marketing Managers use data and analytics to identify growth opportunities, focusing on customer acquisition, retention, and algorithmic approaches to optimise marketing efforts.

Is this a part-time or full-time degree?

This is a part-time MBA, completed over 2 years.