Statement of Participation
has fully participated in the following course:
The Digital Economy: Selling Through Customer Insight
The course outlined how perspectives on the role and behaviour of customers are changing as marketers draw on increasingly sophisticated information systems, combining internal and external data to build a holistic view of buyers in both consumer and organisational markets.
4 weeks, 3 hours per week
Dave Hall
University Secretary
The Open University
Issued on 7th April 2017
This Statement does not imply the conferment of a University qualification. It does not verify the identity of the student.
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