Statement of Participation
has fully participated in the following course:
The Digital Economy: Success through Market Segmentation
This course outlined market segmentation and how to tailor an offer to segments of customers with similar wants and needs. It provided an in-depth grounding in market segmentation as a process, and revealed how you can adapt it to improve business performance, whether a start-up or a firm.
4 weeks, 3 hours per week
Dave Hall
University Secretary
The Open University
Issued on 20th January 2017
This Statement does not imply the conferment of a University qualification. It does not verify the identity of the student.
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