Certificate of Achievement
has completed the following course:
Digital Marketing Content Creation: Podcast Creation and Distribution
The Open University and Target Internet
This online course explored how to create and distribute podcasts. Learners discovered a step-by-step process, as well as tips and techniques, to plan, record, edit, publish, distribute, measure, and optimise podcasts to maximise reach and engagement.
0 weeks, 4 hours per week
Dave Hall
University Secretary
The Open University
Transcript
Learning outcomes
- Identify the role of podcasting in the user journey and how you can provide value to a defined audience with audio content
- Identify how podcasts can drive reach and engagement, and can impact your desired organisational objectives
- Demonstrate how to record, edit, and distribute a podcast effectively
- Calculate success using podcast publishing analytics and web analytics to help optimise results
Syllabus
- Podcast adoption and how people listen to podcasts
- Podcasts in the user journey
- Podcasts for driving organisational objectives
- Podcast landing pages
- Planning podcast audiences and content
- Recording a podcast
- Editing a podcast
- Publishing a podcast
- Measuring podcast results
Issued on 30th March 2024
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.
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