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Certificate of Achievement
has completed the following course:
Marketing Strategy with Advertising Week
Advertising Week
This course gave learners a core understanding of the discipline and planning that should be undertaken before creating and running marketing campaigns. Learners were asked to articulate marketing goals and produce a structured, peer-assessed marketing plan.
2 weeks, 3 hours per week
Ruth Mortimer
Managing Director, Global Education and Development
Advertising Week
Transcript
Learning outcomes
- Assess internal and external factors that may impact your marketing/brand/product/service
- Investigate choices in marketing activity that make sense for your brand/product/business
- Experiment with your marketing channels
- Describe your marketing goals
- Produce your marketing plan in a peer-graded assessment
Syllabus
- Understanding marketing strategy
- Strategic planning and auditing
- The marketing mix
- Measuring marketing success
- Making a marketing plan
In association with
Issued on 9th September 2021
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.