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Introduction to Marketing Strategy with Advertising Week

Build your professional skills in strategic marketing and discover effective marketing campaign planning processes and techniques.

Introduction to Marketing Strategy with Advertising Week

Learn how to run strategic marketing campaigns and measure their success

Led by experts at Advertising Week, this course will help you get to grips with the discipline and planning that should be undertaken before creating and running strategic marketing campaigns.

Understanding the core components of strategic marketing is vital for any career marketer. As only 25% of working marketers have a marketing degree, online learning is a great way to upskill.

Discover marketing campaign planning and strategy

You’ll begin this course by exploring the factors that impact the marketing of a brand or service, as well as how to choose what marketing activity and channels to use.

You’ll have the chance to experiment with different marketing channels and identify which ones are right for your organisation. You’ll also learn how to articulate your company’s marketing goals and how to measure the success of a marketing campaign.

Learn how to create a marketing plan

Once you’ve identified your marketing goals and strategy and which marketing channels to use, you’ll be invited to build a marketing plan.

The course will support you to produce a marketing plan which takes into account the full marketing mix and will propel your organisation towards its marketing goals.

What topics will you cover?

  • Understanding marketing strategy
  • Strategic planning and auditing
  • The marketing mix
  • Measuring marketing success
  • Making a marketing plan

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Assess internal and external factors that may impact your marketing/brand/product/service
  • Investigate choices in marketing activity that make sense for your brand/product/business
  • Experiment with your marketing channels
  • Describe your marketing goals
  • Produce your marketing plan

Who is the course for?

This course is designed for anyone beginning a career in marketing who would like to learn about strategic marketing thinking, as well as those who have switched careers to work in marketing for the first time.

As just 25% of working marketers have a marketing degree, this course will also be useful to those already working in marketing who have not covered marketing strategy previously.

Who will you learn with?

Managing director for global education at Advertising Week. I run our thought leadership and our learning platform AWLearn.

A supporting educator for the course is Brendan Porter, a practitioner and constantly curious consumer of marketing. Working across a variety of industries including hospitality, CPG and entertainment

Who developed the course?

Advertising Week

AWLearn is the education arm of Advertising Week. Advertising Week is a global thought leadership organization. The AWLearn philosophy is that all our courses and learning follow the same philosophy: Educate, Entertain, Enable. This means our courses offer the educational oversight on a particular topic; we use real-life entertaining case studies featuring professionals who already do these jobs; and show you the tactics that will enable you to get ahead in your career.

What's included?

This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Certificate of Achievement to prove your success when you're eligible
  • Download and print your Certificate of Achievement anytime
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