Certificate of Achievement
has completed the following course:
Creating and Measuring Success in eCommerce
Colin Lewis
This course addressed the challenge of persuading customers to pay for a product and then delivering a great experience. It covered performance measures and roles, and provided an overview of the key tasks to create a successful eCommerce business.
3 weeks, 3 hours per week
Colin Lewis
International Marketer, Speaker, and Consultant
Colin Lewis
Transcript
Learning outcomes
- Reflect on how to persuade your customers to buy
- Calculate and measure metrics and KPIs
- Assess who are the right people for roles
- Describe strategies behind ‘influencer marketing’
- Evaluate your competition
- Synthesise order fulfilment
- Demonstrate great customer service and support
Syllabus
- Working with influencers
- Persuasion in action
- Measuring performance
- Roles and responsibilities
- Understanding the competition
- Order fulfilment
- Customer service
Issued on 25th April 2022
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.