Certificate of Achievement
has completed the following course:
Build a Startup from Scratch: the Venture Design Process
Founders Factory
This online course covered the life cycle of a venture backable business. The learner has investigated markets, explored and identified unmet needs, generated ideas, strategised business models and go-to-market plans, designed experiments to test assumptions and learned how to pitch to investors.
6 weeks, 4 hours per week
Henry Lane Fox
Co-founder and CEO of Founders Factory
Founders Factory
Transcript
Learning outcomes
- Describe the lifecycle and components of a top Venture Design business
- Investigate markets ripe for disruption
- Explore current trends and focus areas suitable for Venture Design
- Identify several Focus Areas that combine trends and markets that interest you
- Explore different customer segments
- Produce a market map which describes incumbents and challengers, and describes their qualities
- Identify unmet user needs through various methods for your Focus Areas
- Apply ideation techniques in a session to generate ideas for you venture
- Explore how you can flesh out your ideas and learn to differentiate
- Produce a New Venture Canvas with 3 detailed ideas
- Produce an assumption map
- Produce a go-to-market strategy plan
- Identify issues related to timing in your venture
- Summarise the ways in which assumptions can be tested and identify which methods are required to test your idea
- Design a landing page
- Interpret and assess test results
- Explain the key components of a successful pitch deck
- Produce a pitch deck for a concept
- Assess the quality of a pitch
Syllabus
- Components and lifecycle of venture backable businesses
- Researching markets and trends
- Human-centered design
- User interviews and surveys
- Ideation and differentiation
- Business models and go-to-market strategies
- How to test and refine your idea
- Creating pitch decks and pitching
In association with
Issued on 13th November 2020
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.