This learner has completed ID verification. Find out more.
Certificate of Achievement
has completed the following course:
Manage Your Prices: an Introduction to Pricing Strategy and Revenue Management
École Nationale de l'Aviation Civile
This course explored the principles of revenue management and dynamic pricing. Through real life case studies and online simulations, learners developed practical business-oriented skills that should enable them to apply efficient price discrimination techniques in any kind of applicable businesses.
4 weeks, 3 hours per week
Christophe BONTEMPS
PhD, Lecturer in Economics
École Nationale de l'Aviation Civile
Nathalie LENOIR
Professor of Economics
École Nationale de l'Aviation Civile
Transcript
Learning outcomes
- Demonstrate knowledge and understanding of the economic concepts of efficient pricing
- Implement price discrimination in any applicable business
- Apply strategic pricing and quota allocation in an environment of limited competition
- Manage pricing schemes under uncertainty
- Design a framework of price discrimination and revenue management
Syllabus
- Basic economic concepts : supply and demand, consumer welfare, demand elasticity
- Economic foundations of Price discrimination
- The three types of price discrimination and product differentiation
- Pricing under uncertainty
- EMSR (Expected Marginal Seat Revenue)
- Risk analysis, overbooking
- Dynamic pricing strategies in various competitive environments
- History of revenue management
- Features of revenue management techniques Strategic decisions in revenue management Implementation of revenue management techniques in various businesses
Issued on 16th May 2018
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.
Free online course: