Skip to 0 minutes and 7 seconds While planning your future holidays, have you ever wondered how to get the best prices for your airplane ticket or accommodation? How do airlines, hotels, car rentals, theme parks or even a small Bed & Breakfast set prices which can vary overnight and be quite different from one customer to another? Their secret recipe is known as Revenue Management, or Yield Management. Thanks to a subtle understanding of customer behavior, firms are able to sell their products to the right client, at the right time, for the right price and in so doing, dramatically increase profits. Nowadays, Revenue Management techniques have been adopted by entire sectors of the service industry, such as transport, hospitality and catering, rental, sport and leisure… and even the arts!
Skip to 0 minutes and 57 seconds And that’s not to mention the so-called sharing economy, whose business is forecast to multiply by 20 within the next 10 years. Hi. I’m Christophe Bontemps. I will be your lead professor for this course, and I’m inviting you to a four week journey of experiments and discoveries into the secret world of revenue management and dynamic pricing. My objective here is to enable you to gain real operational skills, so we’ll focus on practice all along the trip. You will have to take decisions during real-life case studies, play online sessions of dynamic business games,
Skip to 1 minute and 35 seconds solve problems and discuss all issues with your pals. At the end of the day, you should be able to put into place solid revenue management techniques for any kind of applicable business, and also to play the game as a “clever” consumer. Apart from knowing how to read a curve, attending this course does not require any academic prerequisites. So, whatever your background and motivation, this course should be easy for you to follow and it should even be fun! Well… are you ready to join in? If so, see you soon on the course!