Certificate of Achievement
has completed the following course:
Introduction to Marketing: Understanding your Customers
Institute of Data & Marketing
This online course gave learners the practical tools to analyse, assess, and improve marketing campaigns using different methods like customer personas, marketing segmentation, and customer relationship management systems. Learners discovered how to plan and deliver an effective CRM programme.
2 weeks, 4 hours per week
Andy Dorling
IDM General Manager
Institute of Data & Marketing
Transcript
Learning outcomes
- Use marketing techniques to turn data into valuable actionable information
- Analyse your marketing campaigns
- Produce a step-by-step plan to improve the marketing activity you do, using insights
- Use personas in creating effective marketing communications, matching the right communication channel to the right audience
Syllabus
- An introduction to consumer data
- How to segment your customer data
- Putting personas into action
- Delivering a CRM programme
- Using customer data
- Developing a CRM Plan
Issued on 19th June 2022
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.