Certificate of Achievement
has completed the following course:
Copywriting for Content Marketing
Chartered Institute of Marketing
This course will show you how to write content marketing and thought leadership campaigns that build your brand, drive sales and improve customer engagement We will demonstrate how to write content with purpose and use content pillars to develop your proposition and key support points. The course will look at how to ensure that you write copy that your audience will value and engage with.
3 weeks, 3 hours per week
James Sutton
CIM Director of Training
Chartered Institute of Marketing
Transcript
Learning outcomes
- Explain the purpose in copywriting for content marketing
- Create key messages and content pillars
- Produce content using the Hero, Hub and Hygiene model
- Develop, manage and write blog posts
- Assess the role of copywriters as ghostwriters
- Explore how to create thought leadership content
Syllabus
• Explore the purpose in copywriting for content marketing
• Create key messages and content pillars
• Produce content using the Hero, Hub and Hygiene model
• Develop, manage and write blog posts
• Assessthe role of copywriters as ghostwriters
• Explore how to create thought leadership content
Issued on 2nd October 2023
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.