Copywriting for Content Marketing
Gain essential copywriting skills to write content marketing that builds your brand, drives sales, and improves engagement.
697 enrolled on this course
Duration
3 weeksWeekly study
3 hours100% online
How it works
Copywriting for Content Marketing
Delve into content planning
When copywriting combines with content marketing, you can create an effective, meaningful relationship with your customers. This connection can lead to more sales as you develop the content that encourages your customers to act.
On this three-week course, you’ll discover the purpose in copywriting for content marketing and how to use carefully crafted words to engage with a target audience.
You’ll explore crucial writing techniques and gain essential skills to produce key messages, build your brand, and increase sales.
Learn how to plan and write effective blog copy
Blog writing is a vital part of content marketing. It creates a space for meaningful content to connect with your customers.
On the course, you’ll learn how to plan, write, and manage blog copy. You’ll discover tips for idea generation and techniques for writing headlines, introductions, and supporting points.
Explore thought leadership content
Working with senior leaders is an effective way to obtain information about their expertise. With this information, you can create authentic, thought leadership content that shares senior leaders’ wisdom with others.
On the course, you’ll learn the strategies for working with senior leaders and discover key tips for ghostwriting on their behalf.
Learn from the experts at the Chartered Institute of Marketing
Throughout the course, you’ll be guided by content marketing specialists from the Chartered Institute of Marketing.
With their expertise, you’ll finish the course with the knowledge and skills to successfully use copywriting in your content marketing plans.
Syllabus
Week 1
Content Planning
Welcome to the course
In the first activity for Week 1, you will spend some time learning how to get the most out of the FutureLearn platform.
Purpose
In week 1 you will understand the impact of purpose in copywriting and the role key messages and content pillars play in creating the appropriate foundations to help you write copy that your audience will value and engage with.
Key Messages and Content Pillars
Learn about the role of key messages and content pillars in copywriting and how to create them.
The Hero, Hub and Hygiene Model
We explain the principles of the Hero, Hub and Hygiene model and how these can be applied when planning content.
Week 2
Planning and Writing Blog Copy
Week outcomes
This activity will introduce you to the week's learning outcomes.
Planning and Managing Blog Copy
How to take a structured, practical and collaborative approach to planning and managing blog copy.
Writing Blog Post Headlines and Introductions
Learn how to structure blog posts by breaking them down into key components, starting with writing headlines and introductions.
Writing Blog Supporting Points and Conclusions
Learn how to structure blog posts by following your headline and introduction with supporting points and your conclusion.
Week 3
Writing Thought Leadership Content
Week outcomes
This activity will introduce you to the week's learning outcomes.
Working With Senior Leaders
How to work with senior leaders, how to gain a senior leader’s support and your role as a copywriter.
Ghostwriting
We look at what ghostwriting is and tips on how to write in the name of another person.
Thought Leadership
We look at what makes a successful thought leadership piece and how to construct great thought leadership content.
Congratulations
Celebrate having successfully completed your week’s activities.
When would you like to start?
Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.
Available now
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Explain the purpose in copywriting for content marketing
- Create key messages and content pillars
- Produce content using the Hero, Hub and Hygiene model
- Develop, manage and write blog posts
- Assess the role of copywriters as ghostwriters
- Explore how to create thought leadership content
Who is the course for?
This course is designed for anybody who wants to understand more about copywriting for content marketing.
You don’t need any previous knowledge or experience.
Who developed the course?
Chartered Institute of Marketing
Develop your future career opportunities by enrolling in our globally recognised marketing training courses, that will provide you with the skills and confidence to improve your performance. Covering all professional marketing disciplines taught by subject matter experts, you will finish with the tools and expertise to deliver.
Ways to learn | Buy this course | Subscribe & save | Limited access |
|---|---|---|---|
| Choose the best way to learn for you! | $94/one-off payment | $19.99 For the first month. Automatically renews | Free |
| Fulfill your current learning need | Develop skills to further your career | Sample the course materials | |
| Access to this course | tick | tick | Access expires 15 Apr 2023 |
| Access to 1,000+ courses | cross | tick | cross |
| Learn at your own pace | tick | tick | cross |
| Discuss your learning in comments | tick | tick | tick |
| Certificate when you're eligible | Printed and digital | Digital only | cross |
Cancel for free anytime |
Ways to learn
Choose the best way to learn for you!
Subscribe & save
$19.99
For the first month. Automatically renews
Develop skills to further your career
- Access to this course
- Access to 1,000+ courses
- Learn at your own pace
- Discuss your learning in comments
- Digital certificate when you're eligible
Cancel for free anytime
Buy this course
$94/one-off payment
Fulfill your current learning need
- Access to this course
- Learn at your own pace
- Discuss your learning in comments
- Printed and digital certificate when you’re eligible
Limited access
Free
Sample the course materials
- Access expires 15 Apr 2023
Find out more about certificates, Unlimited or buying a course (Upgrades) | |||
Find out more about certificates, Unlimited or buying a course (Upgrades)
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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