Certificate of Achievement
has completed the following course:
Grow and Scale Your eCommerce Business
Colin Lewis
This course addressed customer acquisition for eCommerce and the challenge of making money from an eCommerce business by acquiring and converting customers. In particular, it looked at the 'four Cs' (customer acquisition, channels, customer journey, and conversion rate optimisation), and the 'nine Ps' (platform, projects, partners, payments, performance, personas, products, and propositions) of eCommerce.
3 weeks, 3 hours per week
Colin Lewis
International Marketer, Speaker, and Consultant
Colin Lewis
Transcript
Learning outcomes
- Apply the 4Cs of eCommerce: the discrete processes that underpin every aspect of an eCommerce business
- Compare customer acquisition tactics
- Produce a customer email database
- Experiment to grow your eCommerce store using multiple channels
- Explore what is a great customer journey
- Explain how to turn visitors into customers
- Improve shopping cart abandonment
Syllabus
- The 4Cs of eCommerce
- Customer acquisition
- eCommerce channels: social media, Google Shopping, Messaging apps
- Customer journey
- Conversion rate optimisation
Issued on 22nd March 2022
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This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.