Certificate of Achievement
has completed the following course:
Digital Marketing for Hoteliers
Swiss Education Group and Hotel Institute Montreux
This course provided a better understanding of how to master the advantages and uses of Artificial Intelligence to create business opportunities in the international hospitality industry. It covered the most effective technological innovations, its associated costs, the applications of artificial intelligence in hotel sales and profitability optimisation, the legal and ethical considerations of AI, and most importantly, what will be the customer's expectations of the hotels in the future.
4 weeks, 4 hours per week
Mr. Yong Shen
Chief Executive Officer,
Swiss Education Group
Dr. David Knuff
Vice President Academic Excellence and Innovation,
Swiss Education Group
Transcript
Learning outcomes
- Identify Digital Marketing Terminology
- Compare different types of digital media channels and platforms
- Investigate the different types of target market, their needs and expectations
- Explore digital data and how to evaluate results
- Apply a website and social media audit
- Design a customised marketing strategy
Syllabus
- Digital Marketing Jargon
- Website Audit
- Target Market (Segmentation)
- Content Marketing (From Traditional to Digital)
- Social Media Platforms
- Online Advertising and Analytics
- Online Travel Agencies (OTA’s)
Issued on 12th November 2021
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.