Certificate of Achievement
has completed the following course:
Macro Environmental Analysis and Business Strategy: An Introduction
This course looked at the definition of strategy, and explored the effects that macro environmental factors have on it. We discussed the concept of strategy and globalisation and examined macro environment in detail, using a series of in-depth case studies to help determine where a firm should position itself in a globalised environment.
2 weeks, 3 hours per week
Da Teng
Senior Lecturer
Coventry University
Transcript
Learning outcomes
- Demonstrate a good understanding of the concept of strategy
- Explain the concepts of Marco environment
- Explore the effects of globalisation on firm’s strategy
Syllabus
- Definition of strategy
- Benefits and costs of globalisation
- Drivers of globalisation
- Macro environment analysis using PESTL framework
Issued on 31st May 2019
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