Certificate of Achievement
has completed the following course:
Business History of the FIFA World Cup
This course traced the historic development of the FIFA World Cup as a business entity, to build expertise in sports business and management.
3 weeks, 3 hours per week
Dr Kevin Tennent
Reader in Management
University of York
Dr Alex Gillett
Senior Lecturer
University of York
Transcript
Learning outcomes
- Explore the history and development of the World Cup as social and commercial phenomena
- Discuss the theory of a sports product
- Explore the theory of a global sporting mega-event
- Develop the academic skills required for studying sport business
Syllabus
- Introducing the World Cup in historical perspective
- Development of the World Cup as a mega-event
- Product Development: Extending the categories
- The nature of the World Cup as a business
Issued on 23rd April 2026
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This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.