Certificate of Achievement
has completed the following course:
Advertising and Creative Marketing with Advertising Week
Advertising Week
This online course covered the core principles behind creating advertising and marketing campaigns, including segmentation, personas and measurement.
2 weeks, 3 hours per week
Ruth Mortimer
Managing director, global education and development
Advertising Week
Transcript
Learning outcomes
- Explore different types of advertising.
- Compare the impact of different types of creative campaign.
- Evaluate the best measurement techniques for advertising campaigns.
- Demonstrate understanding of advertising budgeting.
- Investigate customer segments and personas.
Syllabus
- what is advertising?
- different types of advertising
- advertising channels and media
- budgets and tracking
- creative output
- measurement
Issued on 4th August 2023
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.