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Certificate of Achievement
has completed the following course:
Strategic Brand Management with Advertising Week
Advertising Week
This course gave learners a core understanding of the discipline and planning that goes into brand management. They learned about segmentation, targeting and positioning and created a brand plan to put their learning into action.
2 weeks, 3 hours per week
Ruth Mortimer
Managing Director, Global Education and Development
Advertising Week
Transcript
Learning outcomes
- Demonstrate how to segment and target an audience
- Demonstrate how to position a brand
- Experiment with creating brand vision and mission statements
- Produce a brand essence framework
- Model brand strategy into a peer-graded marketing plan
Syllabus
- Understanding brand strategy
- Using segmentation, targeting and positioning
- Brand visions and missions
- Brand identity and design
- Brand architecture
- Creating a brand plan
In association with
Issued on 6th January 2022
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.