Certificate of Achievement
has completed the following course:
Email Marketing eCRM: CRM and Marketing Automation
The Open University and Target Internet
This online course explored how to use advanced email marketing tools such as CRM and marketing automation for effective digital marketing. Learners were guided through the technology options available, from selecting the right systems to making the best use of their functionality.
0 weeks, 3 hours per week
Dave Hall
University Secretary
The Open University
Transcript
Learning outcomes
- Evaluate the different use cases and ways of using CRM and automation to improve user journeys and maximise organisational goals
- Explain the role of measurement and data to create an approach of on-going campaign improvement
- Explain how to use CRM and automation systems for email, as well as how they can be used for chat-bots, personalisation, and ad targeting
- Explore the differences between ESPs, CRM, and marketing automation platforms
Syllabus
- CRM and marketing automation in perspective
- The ESP, CRM and marketing automation overlap
- Opportunities for data collection
- Triggered email and workflows
- Going beyond email – content, chatbots and targeting
- Testing, measurement and iteration
Issued on 20th September 2022
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.