Certificate of Achievement
has completed the following course:
Digital Marketing: Content Marketing
The Open University and Target Internet
This online course explored best practice approaches to content marketing. Learners discovered how to design content that aligns with user journeys and personas, and creates a value-driven approach to digital marketing.
0 weeks, 3 hours per week
Dave Hall
University Secretary
The Open University
Transcript
Learning outcomes
- Explain the role of content within digital marketing
- Create a value driven approach to digital marketing that aligns content marketing with user journeys and personas
- Demonstrate your understanding of how to create content that aligns user, channel, and organisational objectives
- Demonstrate your understanding of how to take an iterative approach to content marketing based on content optimisation and analytics analysis
Syllabus
- What is content marketing?
- Identify the challenges of content marketing
- Learn how to align content marketing with stages of the user journey and personas
- Content marketing channel considerations
- Best practice content marketing
- Content marketing optimisation
Issued on 17th February 2022
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.