Certificate of Achievement
has completed the following course:
Creative Communication Beyond VR and AR
Ravensbourne University London and Moving Brands
This course examined how to use Extended Reality to tell brand-related stories. It explored the current landscape of immersive technologies and the principles that define the practice of ground-breaking studios such as MB Lab and the Office of Future Interactions. It culminated with an exploration of our current understanding of the metaverse, before introducing some key principles for designing in this space.
3 weeks, 4 hours per week
Derek Yates
Course Leader BA (Hons) Advertising & Brand Design. Ravensbourne University, London.
Ravensbourne University London
Transcript
Learning outcomes
- Discuss the principles that underpin successful engagement within the new media landscape.
- Apply strategic planning to inform the creative use of branding, social media and interaction design.
- Sythesise industry standard thinking frameworks to develop relevant concepts and ideas.
- Investigate how new design realities are informing the evolution of the new media landscape.
- Explore industry standard methodologies for the creative use of branding, social media and interactive design.
- Model informed strategic decision making based on industry insight.
Syllabus
- Thinking frameworks for Extended Reality
- New design realities 01. Interfaces, Systems & tools
- New design realities 02. Experiences & Ecosystems
- Unreal engine.
- Speculative futures for Extended reality.
Issued on 29th February 2024
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This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.