Certificate of Achievement
has completed the following course:
Creative Branding with Advertising Week and Fernando Machado
Advertising Week
This course was led by Fernando Machado, global chief marketing officer for Restaurant Brands International and introduced the learner to core creative branding and marketing techniques.
2 weeks, 3 hours per week
Ruth Mortimer
Managing director, global education and development
Advertising Week
Transcript
Learning outcomes
- Demonstrate an understanding of branding principles
- Assess branding work against its strategic goals.
- Investigate the core codes of a product or service category.
- Collaborate with creative teams or agencies.
- Compare marketing and branding work against criteria.
Syllabus
- defining your brand goals
- utilising your brand heritage
- how to engage stakeholders in your plans
- working with agencies
- how to create great creative branding
- how to assess design and creative work
- budgeting for branding projects
Issued on 7th June 2021
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.