Certificate of Achievement
has completed the following course:
Digital Marketing Strategy: Developing Strategy and Strategic Positioning
The Open University and Target Internet
This online course explored how to define an overarching organisational strategy and how to clarify strategic positioning. Learners discovered ideas and methods to help determine position and understand how this helps engage with audiences meaningfully.
0 weeks, 4 hours per week
Dave Hall
University Secretary
The Open University
Transcript
Learning outcomes
- Identify the importance of setting a clear overarching strategy to inform all of your digital marketing plans
- Assess the need to have clarity on your strategic positioning to inform all of your tactical digital marketing activity
- Explore how your overarching strategy and strategic positioning are connected and allow you to align your organisation objectives and customer objectives
Syllabus
- Defining strategy
- How strategy impacts all digital marketing plans
- Example digital marketing strategies
- Understanding strategic positioning
- How strategic positioning impacts all digital marketing tactical activity
- Delivering on strategic positioning
Issued on 2nd April 2023
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.
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