Certificate of Achievement
has completed the following course:
Email Marketing eCRM: Planning and Tactics
The Open University and Target Internet
This online course explored how to plan and implement proven best practices and tactics to get the most from email marketing. Learners discovered how to build effective email campaigns that drive their business objectives and create value for their audience.
0 weeks, 3 hours per week
Dave Hall
University Secretary
The Open University
Transcript
Learning outcomes
- Explore how to build campaigns that drive engagement
- Explore the role of deliverability and maximise delivery rates
- Identify how to measure the effectiveness of email marketing and use this data to take an approach of on-going improvement
- Demonstrate how to plan effective email campaigns by following a best-practice approach to opt-in, segmentation and targeting
Syllabus
- Email marketing campaign planning
- Opt-in rules and data collection
- Segmentation and targeting
- Deliverability
- Designing emails that work
- The role of testing in email
- Measuring email effectiveness
Issued on 15th September 2022
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.