Certificate of Achievement
has completed the following course:
Research and Prepare: Understand eCommerce Customers, Products, and Propositions
Colin Lewis
This course focused on the people an eCommerce business needs to attract. It covered how to adapt an eCommerce business to suit the customers by segmenting and targeting the market, using tools such as customer personas and value propositions.
3 weeks, 3 hours per week
Colin Lewis
International Marketer, Speaker, and Consultant
Colin Lewis
Transcript
Learning outcomes
- Explore your customer, customer segments and their real needs
- Demonstrate how to plan advertising and marketing spend
- Improve your decision making, making better, cheaper and more effective decisions around marketing your eCommerce store
- Evaluate where your customers spend their time
- Produce persona-specific content that really speaks to your customers.
Syllabus
- Customer segmentation
- Customer personas
- Navigating product pages
- Creating great imagery
- Value propositions
- Ratings and reviews
Issued on 4th March 2022
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.
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