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Certificate of Achievement
has completed the following course:
Introduction to Marketing: Omnichannel Marketing and Analysis
Institute of Data & Marketing
On this online course, learners explored the many available marketing channels and learned how to determine the best ones for each audience and campaign. They found out the key areas to test across their marketing activity and discovered what they need to consider when implementing a testing plan.
3 weeks, 4 hours per week
Andy Dorling
IDM General Manager
Institute of Data & Marketing
Transcript
Learning outcomes
- Determine the best digital and non-digital channels available to marketers
- Get the most out of marketing channels, including email, social media, websites, print, telemarketing, radio and television
Syllabus
- The power of cross-channel marketing
- Choosing your online channels
- Choosing your offline channels
- Testing your marketing activities
- Testing in practice
- Discovering campaign insights
- Using campaign insights
Issued on 27th June 2023
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.