Certificate of Achievement
has completed the following course:
Swiss Education Group and César Ritz Colleges
This course explored various skills and know-how that restaurant entrepreneurs need to acquire to succeed. Knowing that many restaurants fail within the first year, this course provided what to do, what to avoid, and how a food and beverage operation's menu impacts the need for the physical, human, and financial resources. Moreover, it investigated the different sales and marketing strategies for the food industry, identifying ways to increase sales and profit while decreasing operational costs.
4 weeks, 4 hours per week
Mr. Yong Shen
Chief Executive Officer,
Swiss Education Group
Dr. David Knuff
Vice President Academic Excellence and Innovation,
Swiss Education Group
Transcript
Learning outcomes
- Explore different winning strategies to open a restaurant. Ask yourself the right questions and find the right answers for a good business statement
- Identify the success and failure drivers in the food and beverage industry. To avoid the gaps and traps of starting a business and become a sustainable value creator
- Develop a strong brand so your customers will fall in love with it. Create a full marketing strategy with a strong focus on social media
- Design irresistible and profitable menus while taking into consideration the different challenges, such as suppliers, costs and inspiration
Syllabus
- Restaurants failures and main reasons
- Global Food Trends and Innovation
- Building a strong concept and Design Thinking
- Marketing, Social Media, and Photography
- Menu Design, Kitchen structure and Organisation
- Finances and Sales Strategy
Issued on 19th October 2021
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.