Certificate of Achievement
has completed the following course:
Digital Marketing Strategy: Creating Objectives and Using Measurement Frameworks
The Open University and Target Internet
This online course explored how to set meaningful digital marketing objectives and how to put a measurement framework in place to track progress towards them. Learners gained skills to set up analytics goals, build reports, set key performance indicators and use dashboards.
0 weeks, 4 hours per week
Dave Hall
University Secretary
The Open University
Transcript
Learning outcomes
- Identify the importance of setting up clear goals so that your tactical activity can achieve your strategy objectives
- Identify the need to align your analytics goals with your strategic objectives so you can measure success and plan tactical activity
- Explore how to implement measurement frameworks that connect the objectives and control elements of your strategic plan
Syllabus
- Setting objectives
- Organisation and primary objectives
- Aligning web analytics goals
- Setting up measurement frameworks
- Channel metrics and attribution
- Connecting objectives and control
Issued on 2nd April 2023
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.
Free online course: