Certificate of Achievement
has completed the following course:
Digital Marketing Strategy: Situation Analysis
The Open University and Target Internet
This online course explored PR Smith's SOSTAC® Framework and how to use it in practice. Learners gained an overview of the approach and discovered how to carry out the first step, situational analysis, to gauge the effectiveness of their current approach.
0 weeks, 4 hours per week
Dave Hall
University Secretary
The Open University
Transcript
Learning outcomes
- Explore the role of planning frameworks in developing an effective digital marketing strategy
- Identify the need for insights to help decide on the most appropriate objectives, strategy and tactical plans
- Demonstrate the role of setting objectives and having a measurement approach to report on progress against these goals
- Evaluate the need for an overarching strategy that can then be implemented using tactical plans
Syllabus
- SOSTAC® in perspective
- Exploring the steps of SOSTAC®
- Situation analysis in perspective
- External insights
- Internal insights
- Organisational capability
Issued on 15th January 2023
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.