Certificate of Achievement
has completed the following course:
Digital Marketing Strategy: Tactics, Action and Control
The Open University and Target Internet
This online course provided learners with insights into the process of defining and planning tactics and how to take action to deploy and manage them effectively. Learners also focused on how to build an iterative approach to digital marketing planning by using control to measure and improve.
0 weeks, 4 hours per week
Dave Hall
University Secretary
The Open University
Transcript
Learning outcomes
- Identify the importance of setting the appropriate tactical plan to achieve your objectives
- Explore how to manage your tactical channel mix using a range of techniques and how to manage your resources effectively
- Evaluate the importance of developing a data led approach to digital marketing activity
- Design and implement a measurement framework and the appropriate processes to implement a data led approach
Syllabus
- Defining tactics and action
- Getting the right digital marketing channel mix
- Aligning tactics with situational insights
- Using data for campaign improvement
- Using data for tactical planning
- Looking for opportunities for experimentation
Issued on 2nd April 2023
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.