This course is part of the AI for Business Strategy & Innovation ExpertTrack
Applied AI for Growth Marketing
Discover how AI transforms growth marketing strategies to boost customer engagement and sales.
Duration
4 weeksWeekly study
2 hours100% online
How it worksIncluded in an ExpertTrack
Course 4 of 4
Applied AI for Growth Marketing
Explore AI-driven marketing, customer acquisition, and data analytics
Unlock the power of AI to supercharge your marketing strategy. Learn how to use intelligent tools for content creation, lead generation, customer insights, and campaign optimisation. All to drive measurable growth and higher ROI.
Understanding AI applications in growth marketing
Gain insight into the key AI technologies transforming marketing research, analysis, and strategy. You’ll explore how AI identifies growth opportunities and supports decision-making processes.
Dive into AI tools for competitive intelligence, content generation, and customer segmentation. Understand the AI-driven shifts reshaping marketing functions.
Developing AI-powered marketing strategies
Design growth marketing plans that integrate AI automation and personalization. You’ll master techniques for lead acquisition, nurturing, and conversion optimization using AI insights.
Learners will discover how to leverage machine learning models for customer behavior prediction and campaign targeting. Developing skills to build scalable, data-driven marketing systems.
Measuring marketing performance with AI analytics
Explore the use of AI in processing marketing data to evaluate campaign effectiveness and customer engagement.
You’ll understand AI capabilities in measuring ROI, retention metrics, and sales forecasting. Learning to employ AI-powered dashboards and analytic tools for continuous improvement. You’ll walk away with the tools to interpret AI insights and refine marketing tactics.
Syllabus
Week 1
Create an AI-powered Growth Marketing Strategy
Lesson 1: Course Introduction
Learn how AI transforms Growth Marketing. Build data-driven strategies to attract, convert, and retain customers while optimising campaigns, boosting ROI, and driving sustainable business growth.
Lesson 2: Introduction to the Applications of AI in Growth Marketing
Acquire a new perspective on marketing, focusing on growth and innovation. Learn to adopt a growth-centric approach in your strategies and understand how AI can be used to drive every phase of the buyer's journey.
Lesson 3: Uncover Growth Opportunities with AI-driven Market and Competitive Analysis
Develop skills to harness AI for market trend analysis, competitive intelligence, and customer feedback interpretation, leading to more informed strategic decisions.
Lesson 4: Craft an AI-Enhanced Growth Marketing Strategy
Equip yourself with the tools and insights to develop a comprehensive growth marketing strategy, leveraging AI to define clear goals, understand your audience, and create an impactful customer journey.
Week 2
Attract potential customers and build an email list with AI
Lesson 5: Foundations of AI-driven Customer Attraction and List Building
Learn to identify where your customers are and the most effective channels to reach them, and master the art of using AI to discover content topics that effectively engage and draw in your target audience.
Lesson 6: Leverage AI for Content Creation
Gain the skills to effectively use AI in creating dynamic content for various marketing channels. Learn how to integrate AI into your content creation process, driving engagement and effectively reaching your target audience.
Lesson 7: AI for email list building and lead segmentation
Gain expertise in employing AI for building and managing a segmented email list and master AI-powered lead segmentation, resulting in more personalized customer interactions and improved campaign effectiveness.
Week 3
Turn prospects into happy customers and advocates with AI
Lesson 8: Foundations of lead nurturing and acquisition strategies
Discover how AI and automation turn prospects into buyers with effective lead nurturing. Gain skills to design and implement AI-driven strategies that boost conversions and create satisfied, loyal customers.
Lesson 9: AI Personalisation - The Secret to Increasing Conversions
Master AI-driven personalisation to boost conversions. Learn to craft tailored emails, scale personalisation across segments, and implement automated nurturing sequences that engage and convert effectively.
Lesson 10: Increase customer retention and advocacy with AI & Automation
Leverage AI and automation to enhance customer experience and retention. Learn to build advocacy strategies that turn satisfied customers into loyal brand ambassadors.
Week 4
Optimise your Growth Marketing strategy with AI-driven Analytics
Lesson 11: Decode marketing success with AI analytics
Master the use of AI in dissecting and understanding key marketing analytics. Learn to interpret and act on data related to all stages of your customer’s journey.
Lesson 12: Refine your Growth Marketing Strategy with AI-powered Data Analytics
Apply AI insights across your funnel to boost engagement, conversions, and loyalty. Gain the skills to use AI data for strategic improvements to your Growth Marketing approach.
Lesson 13: Final Considerations in AI-driven Growth Marketing
Understand ethical considerations in AI marketing and the need to stay updated with trends. Gain insights into applying AI beyond marketing to drive wider organisational growth.
Lesson 14: Conclusion
In this concluding lesson, we will revisit how AI transforms Growth Marketing, from crafting strategies and personalising journeys to leveraging analytics and ethics - equipping you to apply AI for sustainable growth
Prove you're job ready
Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.
- Learn the latest in your chosen industry or subject.
- Complete each course and pass assessments.
- Receive certificates validated by the educating organisation.
- Impress employers with learning outcomes you can add to your CV.
- Make your career dreams a reality.
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Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Develop an AI-powered Growth Marketing strategy that increases customer engagement and sales.
- Utilize AI in creating efficient and result-oriented marketing tactics for each stage of the customer’s journey.
- Implement AI tools for enhancing business growth and achieving revenue targets.
- Analyze and apply AI insights to optimize marketing efforts and ROI.
Who is the course for?
Ideal for marketing professionals, strategists, sales managers, growth hackers or business owners eager to harness AI for marketing innovation and business growth.
Who will you learn with?
Who developed the course?
Starweaver
Starweaver is a next generation platform that engages your workforce as no other. Combining business and technical skills, Starweaver provides real-time skill building that is in line with your business objectives and strategies, and in your associates day to day tasks and jobs.
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