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Applying Market Conditions and the Concept of Value Adding Services

Expand your understanding of the various modes and how logistics businesses market their services globally.

Applying Market Conditions and the Concept of Value Adding Services
  • Duration

    2 weeks
  • Weekly study

    10 hours

Evaluate a range of logistics business operations and how they market themselves

In this course, we will identify and compare types and structures of logistics businesses, and will evaluate freight forwarders and other arrangers of international transit, including NVOCC, Groupage, LTL, integrators and couriers.

We’ll be looking in detail at how we identify carrier responsibilities, documentation and terms of global trade, and will study incoterms, transit insurance and international payments.

Finally, we’ll discuss how to go about selecting a logistics service provider and familiarising ourselves with the vertical integration of sectors.

What topics will you cover?

Week 1

  • The different ways in which we classify logistics businesses
  • Freight forwarding and third and fourth-party logistics
  • The role of None Vessel Owning Common Carriers (NVOCC), couriers and integrators
  • The legal documentation, rules and procedures that govern global trade terms, payments and transit insurance

Week 2

  • Selecting logistics service providers and services
  • The concept of generalised costs
  • Supply chain dynamics of vertical sectors, including automotive manufacturing, pharmaceuticals, fast-moving consumer goods and high-tech manufacturing

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Identify the different ways to classify logistics businesses
  • Summarise freight forwarding and fourth-party logistics
  • Identify relationships between shipping, rail, road, air and freight forwarders
  • Describe a carriers’ responsibilities
  • Demonstrate how to select logistics service providers and services
  • Evaluate how different manufacturing and retail businesses are structured and how that affects the logistics network that supports them
  • Identify the supply chain dynamics of vertical sectors
  • Assess how existing logistics strategy affects distribution network structure

Who is the course for?

This course is for business professionals aiming to improve their logistics, supply chain or distribution skills. It is aimed at anyone looking to distinguish between the different operators within a global distribution network.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Who will you learn with?

Nick Wright is a Senior Fellow of the HEA and a Fellow of the CILT with over 30 years' experience in global logistics senior management roles in Europe and the USA.

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

  • Established

  • Location


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