• adelaide

Harnessing AI in Marketing and Communication

Learn how to harness AI technology to plan and deliver compelling content, automate marketing processes, and boost efficiency.

Join - $134What's included?

5,481 enrolled on this course

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Harness the potential of artificial intelligence

Artificial intelligence (AI) has the power to transform our approach to marketing and communication. With its help, marketers can rapidly produce original text and visual content, while automating processes and enhancing efficiency.

On this four-week course from the University of Adelaide, you’ll learn how you can harness AI for your marketing and communication. From brainstorming ideas to crafting compelling content, you’ll discover how developments in AI are transforming the industry.

Practise using AI for content creation

While many businesses see boosting visibility as the primary goal of marketing, success cannot be achieved without targeted and impactful content. In Weeks 2 and 3 of the course you’ll learn how to use AI to generate impactful text- and visual-based content.

Through practical exercises and real-world examples, you’ll learn how to develop content that resonates with your target audience, increases engagement, and drives meaningful results.

Discover how AI can contribute to measurement, analysis, and planning

Moving beyond content creation, the fourth and final week of the course will look at marketing processes more generally. You’ll learn about the role chatbots and AI data tools can play in measurement, analysis, and planning within marketing and communication.

You’ll review some existing examples of AI-driven processes, while also discussing potential future developments in the industry.

By the end of the course, you’ll be prepared to take on the future of AI in marketing and communication.

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Skip to 0 minutes and 6 seconds Are you struggling to keep up with the rapid evolution of AI in the workplace? Don’t let AI remain a mystery. Join this course to learn about AI in marketing and communication. Imagine knowing how to harness the power of artificial intelligence to create captivating marketing content that resonates with your audience. In this course, we’ll demystify AI and equip you with the approach you need to use the platforms that are here and will arrive. We’ll help position you to know what to do with AI, not just have your favorite platform or software to help you create compelling content or measure, analyse and plan with AI.

Skip to 0 minutes and 41 seconds We’ll look beyond the toy to the tool you can use and come up with a range of ideas for you to implement in your marketing and communication program right now. You’ll gain a comprehensive understanding of its applications in marketing and communication and go beyond the bells and whistles of whatever is newest on the market. Enroll now to discover the keys to knowing what the AI revolution can do for you and shape the future of your marketing with confidence.

What topics will you cover?

Module 1 - What you need to know about AI

  • What you need to know about AI?
  • The challenges and impact of AI
  • The opportunities for marketing and communication professionals
  • How to approach to the mechanics of AI


Module 2 - Using AI for text-based content

  • How to approach AI for text
  • Using AI for external text-based content
  • Using AI for internal text-based content


Module 3 - Using AI for visual-based content

  • How to approach AI for visuals
  • Visual-based elements
  • Video and audio content based elements


Module 4 - Using AI for measurement, analysis and planning

  • How to approach AI for measurement and analysis
  • How to use AI for processes and planning
  • The future of AI, marketing and communication

Who is this accredited by?

The CPD Certification Service
The CPD Certification Service:

The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Identify AI's challenges, opportunities, and potential limitations within marketing and communication.
  • Describe ways of utilising AI effectively for text-based content such as by optimising your approach, engaging in meaningful interactions with prompts, and seamlessly translating AI suggestions into actionable marketing and communication strategies.
  • Experiment with enhancing visual-based content by employing a practical approach, leveraging interactive prompts, and seamlessly incorporating AI-generated suggestions.
  • Evaluate AI prompts and assess how effective they will be in various contexts, transforming suggestions into actionable insights that drive informed decision-making.

Who is the course for?

This is an introductory course aimed both at professionals just starting out in marketing roles and at learners with no prior knowledge of marketing.

Building on two other courses offered by the University of Adelaide (‘Marketing Essentials’ and ‘Developing your Marketing Strategy’), it will be a useful continuation for learners who have completed these.

Who will you learn with?

David Rawlings is a marketing professional with 30 years' in industry. His delivery and teaching style is engaging and accessible, backed by years of workshops, webinars, presentations and lectures.

Who developed the course?

The University of Adelaide

The University of Adelaide is a world-class teaching and research institution. They are committed to developing quality students and lifelong learners who are recognised for their skills, creativity, global outlook and ability to succeed.

  • World ranking

    Top 110Source: QS World University Rankings 2023

What's included?

This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Tests to validate your learning
  • Certificate of Achievement to prove your success when you're eligible
  • Download and print your Certificate of Achievement anytime

Still want to know more? Check out our FAQs

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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