• The Hopenclass logo
  • ACF Logo

Art Comes First: Exploring the Intersection of Style and Identity

Exercise creative brand development skills and learn how to build a brand with an authentic identity and style.

385 enrolled on this course

Art Comes First: Exploring the Intersection of Style and Identity
  • Duration3 weeks
  • Weekly study4 hours
  • 100% onlineTry this course for free
  • Extra BenefitsFrom $44Find out more

Learn how to build a timeless brand with top brand consultancy, Art Comes First

This course will teach you how to create a brand identity that aligns with your artistic vision, as well as the values of your target audience.

Over the past decade, Sam Lambert and Shaka Maidoh, founders of brand consultancy, Art Comes First, have built a memorable and distinct portfolio from the bottom up.

In this course, they share key elements that made their brand succeed and the customer experiences they’ve created around it. You will learn how to do the same.

Learn how to build a unique brand identity

Guided by Sam and Shaka, you’ll explore how to turn your artistic inspiration into an authentic brand identity and tone of voice, and a set of brand values.

You’ll benefit from their wide ranging expertise in brand innovation using sound, visuals, and garments.

Create a meaningful connection with your consumer

As you learn how to create a sense of community around your brand, you’ll consider different mediums of brand marketing, communication, and connection.

By using music in your messaging you’ll learn to fine-tune a brand voice that resonates with customers, critics, and competitors.

Instil your product’s design and service with the essence of your brand

Your product remains the currency of exchange between you and your community.

How can that exchange become more than a transaction? How do you create an experience your consumer truly values?

Having explored the qualitative aspects of marketing, retail, and design, you’ll be inspired and empowered to launch products, experiences, brands, and projects that succeed thanks to their creative authenticity.

Download video: standard

What topics will you cover?

  • The Art of Knowing Your Self: Identity and Style
  • The Art of Knowing Your Voice: Sound and Messaging
  • The Art of Knowing Your Cut: Design and Product
  • The Art of Knowing Your Community: Connection and Impact

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

Who is the course for?

This course is designed for creatives looking to create a brand, experience, or product with a strong brand identity.

It will be particularly useful for retail, marketing, fashion and design professionals, as well as fashion enthusiasts, musicians, and artists who want to expand their legend and deepen their connection with their audience.

What do people say about this course?

"The ACF experience focuses on spiritual growth, one which brings out emotions, feelings and ideas in people." 


"[...] nothing could stop them from creating an iconic fashion brand that marries couture with community."

Airbnb design
Airbnb design

Who will you learn with?

Sissi is the Founder of The Hopenclass with
a 10 year-experience learning, unlearning, researching, & teaching critical fashion studies, business and innovation around the world at post-graduate level.

Visual and cultural Curator. Co-founder of Art collective Art Comes First.

Co-Founder, Art Comes First

Who developed the course?

The Hopenclass

The Hopenclass is a cultural and creative space to (un)learn. Our global think tank stands at the intersection of Culture and Academia. We explore interdisciplinary subjects from entertainment, to business, sustainability and art, and how these influence humanity. The Hopenclass values emotional intelligence and soft skills over IQ, and the real world agrees with us.

Art Comes First

Artistic expression and creative workmanship for a refined Global Style.

Founders Sam Lambert and Shaka Maidoh ensure their creative expression extends beyond their base in London, and in the cultural craftsmanship in their designed garments, products, and collaborative pieces worldwide.

Join this course

Start this course for free, upgrade for extra benefits, or buy Unlimited to access this course and hundreds of other short courses for a year.


Join free and you will get:

  • Access to this course for 5 weeks


Upgrade this course and you will get:

  • Access to this course for as long as it’s on FutureLearn
  • A print and digital Certificate of Achievement once you’re eligible

Unlimited (New!)
$279.99 for one year

Buy Unlimited and you will get:

  • Access to this course, and hundreds of other FutureLearn short courses and tests for a year
  • A printable digital Certificate of Achievement on all short courses once you’re eligible
  • The freedom to keep access to any course you've achieved a digital Certificate of Achievement on, for as long as the course exists on FutureLearn
  • The flexibility to complete your choice of short courses in your own time within the year
Find out more about upgrades or Unlimited.