Assessing, Designing and Delivering Effective Communications
How organisations design and deliver communications to maximise impact and ensure their message is received and understood.
Duration
2 weeksWeekly study
10 hours
Assessing, Designing and Delivering Effective Communications
How does audience-centric communication design differentiate organisations?
Effective communication involves understanding the audience and their preferences, and in this course, a range of communication methods are evaluated and considered in terms of the communication richness they provide.
Barriers to effective communication are explored along with techniques to mitigate them, and an organisation’s communication planning process is considered, covering questioning techniques, persuasion principles, and the design and delivery of chosen communications.
What topics will you cover?
Evaluate a range of communication channels
- Poll for communication preferences
- Different channels of communication – looking and what and when?
- Using communication richness as a way to assess the effectiveness of communication
- Identify the communication purpose and the most appropriate channel
Analysing communication in practice
- Verbal and non-verbal communication
- Communication codes – verbal, paralinguistic, prosodic, kinesic, standing features
Investigate and summarise your audience’s requirements
- Evaluating approaches to understand audience requirements
- Grouping audience needs together
- Stakeholder management
- Interpersonal versus mass communication
- Emotional intelligence in communication
- Levels of listening
- Classifying levels of listening
- Differing Perceptions and checking Interpretation
Assess barriers to effective communications
- Barriers within our control
- Understanding communication barriers
- Communication breakdown factors
Design a communication plan
- The planning process
- Preparation considerations
- Questioning techniques
- Persuasive principles
- Structuring messages
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Evaluate a range of communication channels
- Analyse communication in practice
- Investigate and summarise your audience’s requirements
- Assess barriers to effective communications
- Design a communication plan
Who is the course for?
Roles – junior and middle managers either with a degree in a non-business-related discipline or without a degree.
Sectors – the course is applicable across a variety of roles, sectors and geographies.
Entrepreneurs who want to be equipped with a range of skills to run their business.
Learners who want to progress in their careers, either within their existing workplace or outside of their employer. They want to learn, exchange ideas and be informed, in order to perform better at work.
What software or tools do you need?
You can use your preferred media for the summative assessment. If you don’t have access to specific software, you could use Screencast-O-Matic: Screen Recorder and Video Editor, which is available on AppsAnywhere.
No specific software.
Who will you learn with?
Geoffrey Proudlock BA(Hons), MSc, CMgr FCMI, FHEA, FCIH - head of curriculum - business, law and creative Industries
Clare Garrick BA,(Hons), MA, FHEA, CMgr MCMI – business course leader. Coventry University Scarborough
Who developed the course?
Coventry University
Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.
Established
1992Location
Coventry
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
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