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Business Communication

Explore the importance of business communication and the principles of conducting meetings, presentations and negotiation.

  • Duration

    2 weeks
  • Weekly study

    8 hours

Discover how to navigate work scenarios

This course not only describes the different forms of business communication but also highlights the importance of effective communication and the challenges it poses in a cross-cultural global work environment.

During the course, you’ll have the chance to develop an understanding of conducting meetings effectively by exploring the good and bad practices of presentation and highlighting key attributes of business communication. You’ll also have the opportunity to consider the concept of negotiation and how to deal with job rejection.

What topics will you cover?

  • Business communication – how to write, professional behaviours
  • Cultural influences – how things can be misunderstood
  • How to organise meetings
  • Presentations
  • How to negotiate salary/promotions
  • Dealing with rejection (learning from failure)

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Reflect on the different forms of business communication and the impact of culture on communication
  • Develop awareness of how to lead effective meetings and improve presentation skills
  • Explore negotiation skills

Who is the course for?

This course is designed for anyone wanting to improve their employability skills for pursuing an international career.

Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.

Who will you learn with?

Mahda is a lecturer in business strategy at Coventry University’s School of Strategy and Leadership. Mahda's research interests are BDA capability, digital transformation and organizational capability

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

  • Location


Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

Want to know more about learning on FutureLearn? Using FutureLearn