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The 'bubbling' BRICS or the 'golden' BRICS? Reflections

In the previous two sections, you explored some of the factors that make the BRICS nations an attractive destination for global businesses as well as their underlying challenges and risks.

In this section, we attempt to reflect on the validity of the BRICS.


Your task

Watch this Al Jazeera English video: ‘Inside Story – Building BRICS’.

This is an additional video, hosted on YouTube.

To what extent do you agree or disagree with some of the analyses of the panel? To invest or not to invest – what should global businesses do?

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This article is from the free online course:

The global business environment - evolution and dynamics.

Coventry University

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