• Coventry University logo

Business Model Thinking.

Get an introduction to business model thinking and turn your ideas into real business opportunities.

Business Model Thinking.
  • Duration

    2 weeks
  • Weekly study

    8 hours

Do you have a business idea? Can your idea make a difference?

This course will show you how to use business model thinking and other tools and techniques, to develop your ideas into business opportunities.

You’ll learn how to assess the viability of your business idea and the value it will add to your business.

You’ll understand how businesses of all sizes can add value in a global market, and have societal impacts and benefits.

You’ll find out about the importance of vision, mission and value proposition for your business.

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

Who is the course for?

This course is aimed at people who want to move into business management. It will be of particular interest to those looking to progress into senior roles or those with an interest in developing new business ideas.

Who will you learn with?

Returning to Coventry University after 28 years in the automotive industry is a great opportunity for me to apply some practical knowledge alongside some of the theoretical models.

Dr Kasim Randeree is Curriculum Lead and Associate Professor in Leadership and was formerly Director of MBA Programmes and Principal Lecturer in Business Management at Coventry University.

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

  • Established

    1992
  • Location

    Coventry

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

Want to know more about learning on FutureLearn? Using FutureLearn