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Using Case Studies as a Source for Academic Business Reports

Explore key cross-cultural case studies and improve your ability to identify important points.

Using Case Studies as a Source for Academic Business Reports
  • Duration

    2 weeks
  • Weekly study

    8 hours

Utilise cross-cultural case studies

This short course focuses on two cross-cultural case studies as examples of cross-cultural challenges. We’ll also explore how you can use short texts as the basis for your reports.

During the course, you’ll have the chance to consider which part of the case studies could be used for which section of the report. You will also look at how this material can be summarised and referenced effectively.

What topics will you cover?

  • How to read and use case studies in business reports
  • How to reference a case study in the text and in the list of references

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Recognise how cross-cultural case studies are often presented and how they connect to cross-cultural business theory
  • Summarise the main points being made in a case study and expand on the main ideas by linking them to other examples
  • Collect and synthesise the main points made in a case study and apply these to an appropriately referenced academic business report

Who is the course for?

This course is for anyone who wants to gain a better understanding of writing and understanding business reports with an academic influence.

Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.

Who will you learn with?

James is module leader for English Business Communication and Report Writing Skills. He is also involved in other English language modules across the university.

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

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