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Skip to 0 minutes and 14 secondsThe media in Catalonia have continually changed and adapted following technological innovations and the needs of the population To this day, they are present in a wide variety of communications sectors such as radio, television, or printed and digital press To give a brief overview of this sector and, while he’s at it, to analyze expectations for the near future with us today is Josep Gifreu i Pinsach a communications theory profesor at Pompeu Fabra University Apart from his professorship, he is a member of the Philological Section of the Institut d’Estudis Catalans and excels as an analytical writer about the cultural and audiovisual sector in Catalonia and as a regular collaborator with the daily newspaper El Punt Avui and the weekly paper El Temps We now have the chance to learn about the development of this fascinating sector through Mr.

Skip to 1 minute and 4 secondsGifreu’s answers to five key questions How is the economics situation of the mass media in Catalonia? In Catalonia we are experiencing a crisis of the press and analogue media in the same way as the rest of European countries The impact of digital technologies, internet and social networks and now of technological platforms, like Netflix or Amazon has given rise to a deep transformation of the traditional media press, radio and television Companies have been closed, journalists and workers have been dismissed but new initiatives have also emerged, suited to the new environment The old media have been digitalized, the paper press has decreased its print runs journalists have adapted to the integration of social networks in their production and broadcasting routines Besides, the new generations, as all of them, access information entertainment and media mostly through mobile devices and social networks, above all Facebook and Twitter Yet, TV audiences in Catalonia remain at around 80% slightly higher than internet audiences (78%) while radio audiences are above 60% How is tv and press in Catalonia compared to the rest of Spain?

Skip to 2 minutes and 40 secondsThe situation of the media in Catalonia nowadays is the result of a particular story one in which the press and the radio radio are on one side and television on the other In the press and on the radio Catalonia has kept its own rather autonomous and plural media system However, the story is different for television The central state, aware of the importance of television in politics and culture began to arbitrate a regulation which limited the deployment of Catalan television to only one licence (the “third” channel) of limited coverage to Catalan territory while facilitating the multiplication of monolingual (in Spanish) television channels with state coverage In 2017, the total number of Spanish television channels and those broadcasted in Spanish in Catalonia was 32 (7 public and 25 private) while there were 8 Catalan channels in which Catalan is spoken (5 public and 3 private) Only the first Catalan channel, TV3, could compete with the Spanish ones (Tele5, Antena 3, La Sexta and Cuatro) for large audiences Altogether, the audience of Spanish channels in Catalonia exceeded 80% Why are some newspapers in Catalonia edited in two languages?

Skip to 4 minutes and 12 secondsSince the restoration of democracy and of Catalan institutions in 1976 the standardization of the Catalan language in the Catalan media has been a long and slow process During the Franco dictatorship, the use of Catalan was prohibited in the media everything was in Spanish From 1976, with the appearance of the newspaper Avui Catalan started to regain its place in the media The great leap forward was achieved in 1984 with the creation of TV3 and Catalunya Ràdio Little by little, Catalan, which was the common language in the local media (press, radio stations and television)

Skip to 4 minutes and 54 secondswas introduced in the major newspapers through a new method: the dual version Thus, in 1997, El Periódico (Barcelona) and Segre (Lleida) started to publish a version of their newspapers in Catalan This initiative would be followed in 2011 by the most veteran newspaper, La Vanguardia Furthermore, since the appearance of VilaWeb in 1996 the emergence of digital newspapers has increased the potential of Catalan journalism to the point today of having an important group of digital newspapers (Nació Digital, El Nacional, El Món, Catalunya Diari, Directe!, Racó Català, etc.) and a new newspaper, l’Ara, created in 2010 in a paper version but mainly disseminated digitally Why is TV3 so important?

Skip to 5 minutes and 52 secondsIt must be said right from the start: TV3 is the biggest and most important communication company in the history of Catalonia and Catalan culture It is a public enterprise that has around 3,000 employees who programme and manage 5 channels TV3, the major generalist channel; 3/24, 24-hour news Esport3, the sports channel; Super3, the channel for children; and 33, the cultural one Since its stable programming in 1984 and despite the economic crisis of recent years TV3 has been a successful channel, above all in three categories the standardization of the Catalan language in the audiovisual world the credibility of its news followed by a large audience and the structure of a much of the Catalan audiovisual sector which involves producers, directors, scriptwriters, actors, etc Should there be a communications agreement between Catalan-speaking regions?

Skip to 7 minutes and 2 seconds This is the ideal horizon to promote Catalan language and culture If we are some 10-12 million Catalan speakers, spread out across different territories it seems logical to gather all the synergies to make a shared communication space viable This was not possible in the times of traditional media above all due to political obstacles imposed by the central Spanish State Even so, there is a certain degree of reciprocity between TV3 and IB3, from the Balearic Islands However, it is the new digital era that allows old and new communication and information tools and initiatives to cross borders Thus, we can say that thanks to the internet we can partly have an important Catalan cyberspace for communication TV3 or Catalunya Ràdio digital platforms different digital media or initiatives on the web such as Wikipedia constitute a shared space for Catalan language and Catalan culture to be shared from anywhere in the world

Society & Mass Media

The Catalan media are notable for their large audiences and excellent quality.

This video is in Catalan language, so remember to activate the subtitles in English, Spanish or Catalan.

On this interview we talk about some Catalan media. You can check their websites at the links below:

Professor Gifreu, talks about Catalan speaking regions in Spain, you can check more information about that in this link.

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This video is from the free online course:

Getting to Know Catalonia: An Introduction to the Catalan Language, Culture and Society

Pompeu Fabra University Barcelona

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