Duration
2 weeksWeekly study
10 hours
Challenges and Opportunities in Global Marketing (C)
In this course you will critically analyse contemporary issues in global marketing. You will investigate the concept of bottom of the pyramid consumers who despite earning less than $2 a day have huge potential to become consumers of products, which represents an untapped source of value for global marketers.
You will also explore future trends in global marketing and look at how these might shape future managerial practice. For example, how could artificial intelligence change global marketing? Is globalisation as driver of growth and prosperity still a valid narrative?
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
Who is the course for?
This course is designed for Coventry University MBA students.
Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.
Who will you learn with?
As well as lecturing for 15 years at some of the top UK universities, I have worked in marketing for a number of companies- including Dixons, Mars, Olympus and ICI, both in the UK and internationally.
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
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